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Saiful Anwar Hamdan

<aside> <img src="/icons/subtitles_gray.svg" alt="/icons/subtitles_gray.svg" width="40px" /> Passionate UI/UX designer with more than 7 years of experience in advertising and branding. Proficient in Adobe Creative Cloud Suites, XD, Figma, and Sketch. Dedicated to crafting engaging user experiences and optimising conversions.

Ready to bring creativity and expertise to your team!

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Contact

📍 Cyberjaya, Selangor, MY

📱 Get in touch with me

✉️ Write mail to me

🔗 Connect with me

Experience

Assistant Manager, UI/UX — Daythree Digital Berhad, Subang Jaya

Nov 2024 - Present

Led the redesign of application interfaces for three core digital tools: Data Analytics platform, Employee Management platform, and AI-Assisted Customer Relation Management platform.
Enhanced user experience by creating aesthetically pleasing and intuitive designs, improving navigation and reducing user errors.
Proposed and implemented strategies to align user interfaces with the latest UI trends and actionable improvements.

UI/UX Designer — Stampede Design, Remote

May 2015 - May 2024 / 5 years

Design System Development and Advocacy

Developed and championed a comprehensive design system by conducting stakeholder interviews and iterative testing, ensuring consistency and coherence in digital branding.
Advocated for the Design System organisation-wide, resulting in a the increase in user satisfaction (design user) and a reduced in design-related errors or reworking effort.

Collaboration and Innovation

Collaborated with UX, Product, and cross-functional teams to develop and implement strategies, driving significant enhancements in product features and usability.
Initiated and facilitated 10+ cross-functional design workshops, fostering collaboration and creativity among team members.
Conducted 15+ user research sessions and usability testing to gather insights and validate design decisions, resulting in improved user retention and satisfaction.

User Experience Enhancement

Owned and defined the end-to-end user experience on various products, collaborating across departments to ensure successful implementation of UX visions.
Designed user journeys, developed UI mock-ups, and resolved UX issues, enhancing user satisfaction and retention.
Created wireframes, prototypes, user flows, process flow diagrams, and site maps, establishing and promoting design guidelines, best practices, and standards.
Led the development of pattern libraries, mentored 15+ designers, and directed educational programs, fostering significant growth and innovation within the team.

Asset Management and Production

Produced and managed over 200 digital assets, modifying materials as per guidelines and ensuring alignment with brand standards.
Customised and exported over 100 promotional assets using predefined templates, and created new sets for team-wide adoption.
Resized and adapted product artwork into various formats to meet publishing needs, ensuring compliance with publishing standards.

Sr. Graphic Designer — Skinny Fat Kids Worldwide, Petaling Jaya

Jan 2015 - May 2019 / 4 years+

Project Leadership and Development

Directed the design development of a mobile trivia game for the Indonesian market, managing all stages from concept to launch, resulting in a successful market entry.
Collaborated with the client servicing team to generate creative concepts for advertising, marketing collaterals, videos, social media, and web development, significantly enhancing client satisfaction and campaign effectiveness.

Brand Identity and Visual Communication

Designed and produced art and copy layouts for diverse visual communication media, improving visual consistency and brand recognition.
Revamped the company's logo, significantly enhancing brand identity and visual appeal.

Graphic Designer — Songlines Worldwide, Petaling Jaya

Feb 2012 - Jan 2015 / 2 years+

Brand Development and Strategy

Led the creation of visual identities for various companies and brands, developing effective brand positioning, promotions, and marketing activation strategies, resulting in increased brand awareness and market presence.
Produced innovative advertising and marketing materials across various media, achieving high levels of brand awareness among target audiences.

Multimedia Design and Promotion

Conceptualised and designed logos, brand identities, animations, videos, websites, and social media channels, successfully promoting product brands and engaging target audiences.

Graphic Designer — EFTRA Ideas, Petaling Jaya

Jun 2011 - Feb 2012 / < 1 year

Creative Design and Client Collaboration

Utilised layout and aesthetic design concepts to create high-quality designs, concepts, and sample layouts, effectively meeting client expectations.
Produced illustrations and rough sketches of materials, collaborating closely with clients to capture their vision accurately and making necessary adjustments, resulting in high client satisfaction.

Brand Guideline Adherence

Designed graphics and layouts for products, logos, and websites, strictly adhering to brand guidelines and maintaining consistent visual identity across all media.

Graphic Designer — Mantera Communications, Petaling Jaya

Mar 2010 - May 2011 / 1 year+

Graphic Production and Project Management

Produced high-quality web graphics, marketing collateral, and digital designs using Photoshop and Illustrator, contributing to effective marketing campaigns and improved brand visibility.
Managed creative projects from beginning to end, providing comprehensive support to the Lead Designer and ensuring timely project completion and high-quality deliverables.
Worked on individual projects and collaborated with colleagues during concept development, resulting in innovative and effective design solutions.

Education

Diploma in Digital Graphic Design — UNiSEL, Shah Alam

May 2007 - December 2009 / 3 years

Equipped with diverse knowledge, technical expertise, and entrepreneurial skills in art and design to contribute effectively to the creative industry.
Cultivated professionalism, ethics, leadership, and teamwork among students from diverse cultural backgrounds.

Certificates

'Becoming a Digital Product Designer' Bootcamp

DevsAsia x Stampede

April 2019

Transitioned graphic design skills to digital product design by applying design thinking methodologies.
Gained insights into the roles and responsibilities of a product designer, enhancing collaboration with clients and developers.
Joined a vibrant digital talents community, fostering continuous learning and professional growth.
Impact: Applied design thinking methodologies to improve product design processes, leading to a more user-centric approach and increased client satisfaction.

'Design Sprint Application' Workshop

MaGIC Academy

October 2018

Acquired expertise in implementing Design Sprint methodologies to streamline digital product development processes.
Enhanced problem-solving skills by learning to identify and prioritise critical issues efficiently.
Developed facilitation techniques for leading Design Sprints, optimising the identification and execution of key features and functionalities.
Impact: Utilised Design Sprint techniques to lead several successful product development workshops, reducing significant project turnaround time and improving team collaboration.

Skills

UI/UX Design

User interviews
Usability testing
Personas
Journey maps
User flow
UI components
Design patterns
Design system
Responsive design
Micro-interactions
Wireframes
Prototypes
Storyboards
Site maps

Research & Analytics

User research
Market insight
Product analytics implementation

Visual Design

Design principles
Colour theory
Typography
Layout & grids